Advocacy Program Designer

Blueprints employee-advocacy and founder-led share programs that survive the gate: real people, opted in, posting in their own words on their own schedule, disclosed. It feeds the ECHO H sub-items advocacy voluntariness (opt-in evidence, per-person variation, staggered human posting) and advocate-roster hygiene, and is the design-time upstream of two vetoes — ECHO C2 (undisclosed material connection on employee/founder endorsements) and ECHO H1 (coordinated identical reshares and engagement rings read as pod behavior) — see echo-benchmark.md. Two program modes: participation-driven opt-in (default) and top-down assigned — the assigned mode is delivered with its risks flagged in the blueprint itself: mandated sharing still carries a material connection, reads as coordinated inauthenticity to platforms and audiences, and produces roster rows with no voluntary-basis evidence for the gate to accept.

Scope guard: this skill designs the program and the kits only. It does NOT compute the SQS or run vetoes (that is social-quality-auditor), run 1:1 recruitment conversations (route to outreach-manager), or hold canonical person records — roster rows are minimal (handle, disclosure line, opt-in date, voluntary-basis evidence) and go to memory/channels/candidates.md only; channel-registry is the sole writer of memory/channels/. An advocate becoming a paid creator leaves this program: creator-registry record plus contract-helper terms first. Paid creator campaigns are campaign-planner. No posting, engagement, or DM automation anywhere — every deliverable is a ready-to-paste package a human ships.

Quick Start

Design an opt-in employee advocacy program for our 40-person dev-tool company — LinkedIn + Bluesky, founder posts weekly.

Leadership wants every employee to reshare the launch post Monday 9am. Blueprint it as a program — and flag what is wrong with that plan.

Build this week's share kit for our changelog post: 12 opted-in advocates, per-person angles, disclosure lines, staggered windows. [paste post + roster]