Audience Belief Mapper

Captures the beachhead's narrative raw material — the beliefs and mental models buyers already hold, the objections that recur in every deal, each objection's reframe, and the JTBD four forces (push of the problem, pull of the new solution, anxiety of the switch, habit of the status quo) that decide whether they move. It is the third move of the TALE Trace phase and its output feeds three TALE dimensions: T (beachhead/ICP truth — the narrative targets a segment scored on serviceability / pain / reachability, not "everyone"), A (the objection reframes the message house answers), and E (win-loss and objection language written back to the canon candidates). It never scores NQS and never adjudicates a claim — unverified quotes or comparative statements are marked [needs source] and routed to memory/claims/candidates.md.

Scope guard: this skill maps beliefs, objections, and switching forces only. It does not build demographic or firmographic persona profiles (reuse audience-mapper — this skill takes the persona base from there and does not rebuild it), reconcile the positioning canvas against shippable reality (positioning-truth-tracer), build the change-narrative arc (strategic-narrative-designer), adjudicate any claim (offer-claims-registry is the sole writer of memory/claims/claims-ledger.md), or compute the NQS (only the narrative-quality-auditor gate scores TALE). It works one lever — audience belief — and hands off.

Quick Start

Map the beliefs, objections, and switching forces for [product]'s beachhead. Here are [N] interview / win-loss notes: [paste].

Turn these lost-deal reasons into the JTBD four forces (push / pull / anxiety / habit) and a reframe for each objection: [paste].

We keep hearing "[objection]" — capture it, source it to the interviews, and draft the reframe candidates.