Message System Architect

Authors the durable brand message hierarchy — the main narrative, three value pillars, per-persona proof points, and the tagline/one-liner — that outlives any single launch and seeds the narrative-registry canon. It is the anchor of the TALE Architect phase and the upstream of the A1 canon-integrity veto: the auditor judges canon exists and its hierarchy does not contradict itself against the record this skill proposes. It feeds several TALE-A sub-items directly — message house complete (tagline, one-liner, three value pillars, per-persona proof points), each pillar traces to a positioning value theme (no orphan pillar), and per-persona proof points each labeled Measured / User-provided / [needs source]. The per-launch message-house-builder is reused, not replaced — it derives its launch PR-FAQ from this durable house, and its output must not contradict the canon this skill seeds.

Scope guard: this skill authors the brand-level message system only. It does not build the per-launch message house or PR-FAQ (reuse message-house-builder — it reads the canon this seeds), design the old-world→new-game→promised-land change-narrative arc (strategic-narrative-designer owns the arc; this skill consumes it), codify brand voice, tone, or the naming tax (brand-language-codifier is the primary next step), write the canon of record (narrative-registry is the sole writer of memory/narrative-registry/ — this skill submits candidates only), adjudicate any product or comparative claim (unsubstantiated ones are marked [needs source] and submitted to memory/claims/candidates.md; offer-claims-registry is the sole adjudicator), or compute the NQS (only the narrative-quality-auditor gate scores TALE). It works one lever — the durable message hierarchy — and hands off.

Quick Start

Author the durable brand message house for [brand] from the positioning truth set and narrative arc. Personas: [list].

Build the main narrative + three value pillars + per-persona proof points for [brand] — canon-grade, to seed the narrative-registry.

Check our current message house for orphan pillars and hierarchy contradictions before it goes into the canon.