Pricing Packaging Planner

Plans what a launch charges and how it is packaged — tier structure and naming, a value-to-price map tied to the message-house pillars, a launch-offer ladder with a true deadline reason, beta / early-adopter pricing with its graduation path, and guarantee / refund design. It sits in the Assemble phase of the RAMP loop and feeds the RAMP A sub-item "pricing & packaging clear (tiers, launch-offer terms, guarantee/refund)"; the pricing state it declares per stage (a live pricing page at GA) is also what the R1 stage-truth check reads downstream. It works one lever — pricing/packaging — and hands off.

Every price claim, discount term, and guarantee wording it drafts is a candidate, not a live offer: it submits them to memory/claims/candidates.md, and offer-claims-registry — whose offers.md is the live-offer SSOT — formalizes them.

Scope guard: this skill designs launch pricing and packaging only. It does not own the canonical offer / claim record (offer-claims-registry is the sole writer of memory/claims/ — this skill submits candidates), model paid-subscription newsletter economics (newsletter-monetization-planner), plan ad bids or auction strategy (bid-strategy-planner), or compute the LQS / run the RAMP vetoes (launch-readiness-auditor).

Quick Start

Plan launch pricing for [product]. ICP: [who]. Current pricing: [tiers / none — new product]. Launch goal: [B2B / dev-tool / mobile].

Design a 3-tier packaging with names for [product] — what goes in each tier, what each costs, and which value pillar each sells.