Sales Enablement Kit

Derives the internal enablement kit for a sales-led launch — battle cards, a sales talk track, an objection-handling table, internal FAQ + CS macros, and the internal launch announcement — from the message house and PR-FAQ spine, so that sales, support, and CS say the same true thing the launch says publicly. It sits in the Assemble phase of the RAMP loop and feeds two sub-items: the A-dimension enablement sub-item (sales/support enablement ready where sales-led) and the R-dimension internal-readiness sub-item (support/sales/CS briefed, owners + escalation path). It never originates a fact: every card, response, and macro traces back to the message house, the claims ledger, or a named competitor source.

Scope guard: this skill builds internal enablement material only. It does not write the external message house or PR-FAQ (message-house-builder is the only source of external messaging facts — this skill derives, never adds), track competitors itself (that is competitor-tracker for ongoing partnership/activity tracking and competitor-analysis for positioning/content teardowns), build outbound sequences (cold-outbound-sequencer owns the B2B outbound lane), adjudicate claims (offer-claims-registry owns memory/claims/ — this skill submits candidates only), or compute the LQS (launch-readiness-auditor). It works one lever — internal enablement — and hands off.

Quick Start

Build battle cards for [product] vs [named alternative 1] and [alternative 2]. Message house: [paste or path].

Prep my sales team for the [launch]: talk track + objection handling. PR-FAQ: [paste or path].

Write the internal launch announcement + FAQ for [launch] — who says what, and what stays quiet until the embargo lifts.