Frontend Strategy

Strategic website planning skill. Bridges the gap between "I need a website" and writing code. Produces professional strategy documents through structured discovery, then orchestrates specialist agents at defined handoff points.

Positioning: This skill handles the discovery and strategy phase. Hand off to the frontend-engineer agent when ready to build. Use /frontend:review-design instead if improving an existing frontend codebase.

Psychology Foundation

Four principles woven into every phase and deliverable. Every recommendation must tie back to at least one.

1. Halo Effect - First Impressions Shape Everything

Users form an opinion about a website in ~50 milliseconds. That first impression colors judgment of everything that follows - products, services, company quality. A professional, clean hero section creates a positive halo; clutter or low-quality imagery creates a negative halo that no amount of good content below the fold can overcome.