Creator video

Build the video around a real task and a claim the viewer can see tested. The presenter is part of the proof: their actions, screen, and result should agree.

Choose a shape

• The test: Show the same task two ways, measure the result, then inspect the output. Use when the claim can be checked on camera.
• The real task: Follow the presenter doing useful work with the product. Use when the value appears during the work itself.
• The day: Show a recurring problem and how the product changes it. Use when the environment and human context matter.
• The guided screen: Put the presenter beside a legible screen recording. Use when the interface is the main story.

Choose the shape that the available footage can prove. Do not invent a test result or stage work as spontaneous.

Write the beat sheet

Start with the result, tension, or action. Introduce the presenter once the viewer has a reason to care. Write one row for each beat: