A/B tests: plan, start, stop, replace

A regular A/B test splits the users of one audience at one placement between two or more paywalls, or between two or more flows. This skill owns the whole life of such a test through $ADAPTY ab-tests: plan, create, update, start, stop, replace, archive. A start, a stop, a replace and an archive change what real users see and cannot be undone. Those four run only after the user has seen their exact effect and said yes.

It does not own: