adcp-media-buy
AdCP Media Buy Protocol
This skill enables you to execute the AdCP Media Buy Protocol with sales agents. Use the standard MCP tools (get_products, create_media_buy, sync_creatives, etc.) exposed by the connected agent.
Overview
The Media Buy Protocol provides 8 standardized tasks for managing advertising campaigns:
| Task | Purpose | Response Time |
|---|---|---|
get_products |
Discover inventory using natural language | ~60s |
list_authorized_properties |
See publisher properties | ~1s |
list_creative_formats |
View creative specifications | ~1s |
create_media_buy |
Create campaigns | Minutes-Days |
update_media_buy |
Modify campaigns | Minutes-Days |
sync_creatives |
Upload creative assets | Minutes-Days |
list_creatives |
Query creative library | ~1s |
get_media_buy_delivery |
Get performance data | ~60s |
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