adcp-signals
AdCP Signals Protocol
This skill enables you to execute the AdCP Signals Protocol with signal agents. Use the standard MCP tools (get_signals, activate_signal) exposed by the connected agent.
Overview
The Signals Protocol provides 2 standardized tasks for discovering and activating targeting data:
| Task | Purpose | Response Time |
|---|---|---|
get_signals |
Discover signals using natural language | ~60s |
activate_signal |
Activate a signal on a platform/agent | Minutes-Hours |
Typical Workflow
- Discover signals:
get_signalswith a natural language description of targeting needs - Review options: Evaluate signals by coverage, pricing, and deployment status
- Activate if needed:
activate_signalfor signals not yet live on your platform - Use in campaigns: Reference the activation key in your media buy targeting
More from adcontextprotocol/adcp
adcp-media-buy
Execute AdCP Media Buy Protocol operations with sales agents - discover advertising products, create and manage campaigns, sync creatives, and track delivery. Use when users want to buy advertising, create media buys, interact with ad sales agents, or test advertising APIs.
66adcp-creative
Execute AdCP Creative Protocol operations with creative agents - build creatives from briefs or existing assets, preview renderings, and discover format specifications. Use when users want to generate or transform ad creatives, preview how ads will look, or understand creative format requirements.
60