Copywriting

Owns copy.yaml, the structured content payload that design consumes. The same payload must work with any visual identity, so this skill carries words, not design decisions. Authoring operations change copy; judging operations report on it.

Triggers

Author — produce or change copy:

• write ("write the headline", "new copy from this brief", "we need a value proposition") → write.md
• extract ("structure this page", "pull the copy from this URL", "turn this brief into copy.yaml") → extract.md
• refresh ("tighten this", "the copy reads weak", "polish before handoff") → refresh.md
• revoice ("make it playful", "make it sound premium", "drier, less salesy") → revoice.md
• reconcile ("sync copy from code", "the implementation drifted") → reconcile.md

Judge — a non-mutating verdict on existing copy:

• critique ("does this read as slop", "score the copy", "verdict before more editing") → critique.md
• audit ("is this copy ready to ship", "defect report before handoff") → audit.md