Market Validation

Validate one specific market hypothesis all the way from plausibility to the strongest real-world evidence the user can obtain. Do not mistake research, enthusiasm, interviews, or one pilot for a validated market.

The skill is complete only when it has:

1. made the hypothesis falsifiable
2. mapped evidence for and against every decision-carrying claim
3. closed the most important evidence gap with primary or behavioral evidence when access permits
4. separated what is known from what remains merely plausible
5. produced an explicit Advance / Reshape / Hold / Stop decision

Market validation may span multiple sessions because customers and experiments exist outside the chat. Preserve one living validation brief so the work can resume without restarting.