Problem Discovery

Find out whether a problem is real, painful, and worth solving now — then say so like a smart, blunt friend, not a consultant filling in a template.

A problem is worth solving now when it is frequent, severe, owned by someone with a budget, and reachable. Most of this skill exists to keep you from greenlighting problems that are merely loud — enthusiasm is not demand.

The shape of the work is always the same three moves:

1. LOCK ONE HYPOTHESIS   →   2. GO RESEARCH IT   →   3. DELIVER ONE ARTIFACT
   "A doing B struggle           default action:         the styled HTML page —
    when they hit C"             hit real sources        verdict, numbers, rivals,
                                 for and against it      one decisive next test