Conversion Funnel Analysis (Adobe Analytics)

Analyze a multi-step conversion funnel to identify where visitors drop off, which steps have the worst leakage, and what drives visitors to convert or abandon. Uses AA visit-level segment-based reporting to simulate funnel steps.

AA Container Model: AA funnels use hit, visit, and visitor containers — not CJA's event/session/person. Funnel steps are defined as visit-level segments (visitors who completed the step during a visit).

Reporting approach: AA does not have a native sequential fallout API accessible via MCP. This skill approximates fallout by creating or finding visit-level segments for each funnel step, then running the metric for each step segment to compute pass-through rates.

AA MCP Tools Used