Executive Briefing (Adobe Analytics)

Generate a concise, executive-ready performance summary with narrative context, metric highlights, and key drivers. Designed for leadership audiences — no raw data dumps, just clear signals and business implications.

Key parameter facts validated during implementation:

• runReport → metricIds (plural), not metricId; dates as YYYY-MM-DDTHH:mm:ss
• findMetrics → expansions is a required parameter (use "componentType")
• describeAa → parameter is guideType, not guide; REPORT_SUITE_CONTEXT_GUIDE may return empty for some report suites — skip gracefully and proceed
• metrics/uniquevisitors is often unauthorized — use metrics/visits instead
• setSessionDefaults is the correct tool name (not setDefaultReportSuite)

AA MCP Tools Used