Executive Briefing (Customer Journey Analytics)

Produce a polished, leadership-ready performance document. Executives do not read data tables — they read narratives that answer "are we growing?", "what changed?", and "what do we do about it?"

This skill converts CJA data into a briefing that a VP or C-suite leader can read in under 3 minutes, with supporting data available for those who want to dig deeper.

Tone: business impact, not technical metrics. Write "Revenue grew 12% driven by a strong Paid Search week" not "metrics/revenue increased by 0.12 per metrics/sessions."

CJA MCP Tools Used