Creative Supply Planner

Design the creative supply chain needed to execute campaigns without bottlenecks, asset gaps, QA failures, or performance fatigue. Treat creative assets like construction materials: the right assets must be specified, produced, versioned, delivered, checked, and replaced on time.

How This Skill Orchestrates

1. Script execution (scripts/asset_matrix_builder.py): Combinatorial calculator — channels × placements × audiences × messages × geos × languages = total asset matrix. Estimates production hours, identifies GenAI-eligible work, detects bottlenecks
2. Script execution (scripts/fatigue_refresh_calculator.py): Estimates when assets need rotation per channel based on empirical fatigue windows. Outputs a refresh schedule with variant gap analysis
3. Reference lookup (references/channel_format_requirements.md): Platform-specific specs (Meta, TikTok, YouTube, Google Display, LinkedIn, email, OOH, CTV) with sizes, file types, character limits, restrictions
4. Reference lookup (references/genai_production_guidelines.md): GenAI tool selection (Firefly, GenStudio, Claude, Runway, Midjourney), brand safety rules, when NOT to use GenAI, cost comparison vs traditional, production workflow
5. Upstream context (Claude): Pull channel allocation from media-routing-planner, journey channels from crm-journey-architect, audience segments from audience-segmentation-brief
6. Visual output (Visualizer): Asset matrix dashboard + production load chart + fatigue schedule + GenAI opportunities

Model decision: Combinatorial math + rule-based scheduling (Capacity layer). Not ML — we're counting permutations (channels × audiences × formats) and applying empirical fatigue windows. The GenAI eligibility scoring is rule-based (asset type → AI %, not a trained classifier).

70/30 on creative production: ~70% AI-operated (resizing, adaptation, copy variants, template fills, GenAI generation with human review, naming/tagging, spec QA). ~30% human (concept ideation, art direction, brand judgment, compliance review, final approval, complex video editing).

Quick Reference