Customer Segmentation & Clustering

Four segmentation methods in one skill: RFM → Loyalty-Monetary → Behavioral Clustering (K-means/EM) → Segment Model (dynamic classifier). Always outputs dashboard first, then persona descriptions + marketer NBA.

Plain Language: What This Does

RFM ANALYSIS:
  "Who are my best customers right now?" → Score R/F/M 1–5, sum to rank, pick top decile.
  Use for: quick wins, campaign targeting without ML infrastructure.

LOYALTY-MONETARY:
  "Who's loyal to our brand AND a heavy category spender?" → 2×2 grid segmentation.
  Use for: manufacturer-sponsored campaigns, retention vs acquisition strategy.