mmm-modeling
Installation
SKILL.md
Media Mix Modeling (MMM) Skill
Bayesian Media Mix Modeling using PyMC-Marketing (primary) with a custom scipy-based fallback for restricted environments. Includes Meridian-inspired scenario planning patterns for forward-looking budget optimization.
Architecture
| Layer | Engine | When |
|---|---|---|
| Primary | pymc-marketing MMM class |
Default. Full Bayesian MCMC, geo-hierarchical, lift calibration, HSGP TVP |
| Fallback | Custom scipy (scripts/) | When pymc-marketing unavailable. MLE + bootstrap CIs |
| Scenario | Adapted from Meridian patterns | Budget sweeps, fixed/flexible optimization, flighting |
Detection logic — try import pymc_marketing first; if ImportError, fall back to custom scripts.
Agency Growth OS Integration
This skill operates within the 17-skill Agency Growth OS. Its position in the three cycles: