RFP Submission

Analyze any RFP (media, creative, CRM, full-service, performance) and generate a structured 8-chapter response that demonstrates strategic understanding, operational readiness, measurement rigor, and commercial clarity. Two-phase delivery: outline first (user approves), then full PPTX generation.

How This Skill Orchestrates

This skill is unique in the OS — it's the pre-sale engine that activates BEFORE the client is won. It uses the same OS skills that will operate the account, demonstrating them as capabilities during the pitch.

1. Script execution (scripts/rfp_analyzer.py): Classifies RFP type (5 types: media/creative/CRM/full-service/performance), maps requirements to the 8-chapter structure, generates section-level outline with slide estimates, builds research query plan, identifies MCP data sources, maps which OS skills power each chapter

2. Reference lookup (references/rfp_response_framework.md): 8-chapter deep guidance with section-level instructions, win theme methodology, JBP/AVB compensation models (3 AVB tiers + 6 compensation types), benchmark research protocol, pitch anti-patterns

3. Web search (Claude — CRITICAL): Before building chapters 2-3, search for client earnings, Kantar category data, Nielsen SOV, industry benchmarks, competitive landscape. This research IS the strategic differentiation

4. MCP tools (Claude): Google Drive for internal credentials/templates, Supermetrics for historical campaign data, Adobe MCP for platform capabilities, S&P Global for financial data if client is public

5. Upstream OS skills (Claude): Activate based on scope type (Working / Non-Working / Both):

   Working Media scope activates:

   • media-routing-planner → Chapter 3 (channel allocation, Hill curves, budget optimization)
   • mmm-modeling → Chapter 3 (saturation curves, ROI by channel) + Chapter 6 (Bayesian MMM roadmap)
   • media-procurement-benchmark → Chapter 3 (rate validation, supplier scoring, working capital)