Benchmark Methodology

Use this skill to turn a scoped competitor set into comparable, defensible scores. Each competitor is assessed on the same nine dimensions, with explicit 1–5 rubrics, then captured in a uniform profile card. Consistency is the point: scores are only useful if the same evidence would earn the same number for any competitor.

When to Activate

• A scoped, tiered competitor set from competitive-platform-analysis is ready to score.
• Need comparable, evidence-anchored scores across competitors — not gut-feel rankings.
• Client's strategic tension (the paired axes defining their target white-space) has been established.
• Preparing to produce profile cards for assembly in competitive-report-structure.

Client positioning brief (establish first)

Before scoring, establish the client's positioning brief. It supplies: