Competitive Report Structure

Use this skill to assemble scored competitor cards into a decision-grade report. The report must answer three questions for the client: who do we compete with, how do we compete, and where is our defensible white-space? Every section earns its place by moving toward those answers — cut anything that doesn't.

When to Activate

• All competitor profile cards from benchmark-methodology are complete and ready to assemble.
• Need to present competitive findings to a founder, leadership team, or board.
• The report must drive decisions (who to compete with, how, where the moat is) — not just document the landscape.
• Preparing a client deliverable that must be auditable and defensible.

Client positioning brief (establish first)

Before assembling the report, establish the client's positioning brief. It supplies: