Value Ladder Architect

Design the complete free → tripwire → core → upsell path for affiliate promotions. Maps the entire customer ascension journey, where each step delivers standalone value while naturally leading to the next. The value ladder IS the page sequence: squeeze → bridge → sales → upsell.

Stage

S4: Landing — The value ladder defines the sequence of pages and offers. Each rung is a landing page, email, or content piece that converts the visitor to the next level.

When to Use

• User wants to map the entire customer journey, not just one landing page
• User asks about upsells, downsells, tripwires, or funnel stages
• User wants to maximize lifetime value from affiliate promotions
• User says "value ladder", "customer journey", "ascension", "funnel architecture"
• After running grand-slam-offer to design the core offer and wanting to expand
• User promotes a product with multiple tiers (free, pro, enterprise)

Input Schema