Amazon Ads Deep Analysis

Amazon owns 80% of US retail media ($56B in 2025). This sub-skill audits the three Sponsored ad types plus basic DSP visibility for sellers and vendors. Detailed Amazon DSP audit (programmatic / Twitch / Fire TV / Freevee / Prime Video) is queued for Wave 3 in ads-retail-media.

Note: This is a leaf sub-skill. The thresholds and rules below live inline. In Wave 3, once ads-walmart ships and the ads-retail-media orchestrator extracts the shared retail-media logic, a dedicated retail-media-specs.md reference file will replace these inline rules (planned, not yet created — do not link to it from other files).

Process