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Apple Ads (formerly Apple Search Ads) Deep Analysis
Process
- Collect Apple Ads account data (exports from Apple Ads dashboard or pasted metrics)
- Identify active placement types (Search Results, Search Tab, Today Tab, Product Pages)
- Evaluate all applicable checks as PASS, WARNING, or FAIL
- Calculate ASA Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Campaign Structure (25% weight)
BOFU; Bottom of Funnel (Search Results, Exact Match brand)
- Brand keyword campaign present (own app name + misspellings)
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