Attribution Audit

1. Read the main ads contract and normalized account snapshots.
2. Declare the business conversion, value, data window, timezone, currency, and decision the attribution analysis must support.
3. Inventory every browser, server, platform, analytics, MMP, offline, and app attribution source with its identity, counting, deduplication, and privacy rules.
4. Reconcile comparable events and explain differences caused by eligibility, view-through rules, consent, modeled data, conversion lag, thresholds, or scope.
5. Separate measurement quality from platform-reported performance.
6. Return findings, contradictions, confidence, missing evidence, and a measurement improvement plan through the common JSON contract.

Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context.

Comparability gate