Budget Allocation & Bidding Strategy

Process

1. Collect budget and performance data across all active platforms
2. Read ads/references/budget-allocation.md for allocation framework
3. Read ads/references/bidding-strategies.md for strategy decision trees
4. Read ads/references/benchmarks.md for CPC/CPA benchmarks
5. Read ads/references/scoring-system.md for health score algorithm
6. Validate: confirm spend data covers ≥14 days before evaluating kill/scale decisions
7. Evaluate budget allocation, bidding strategy, and scaling readiness
8. Validate: verify kill list candidates have sufficient data (≥20 clicks or ≥$100 spend) before recommending pause
9. Generate recommendations with kill list and scale list

Budget Allocation Framework

70/20/10 Rule