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Google Ads Deep Analysis
Process
- Collect Google Ads account data (export, Change History, Search Terms Report)
- Validate: confirm data covers ≥30 days and includes Search Terms Report before proceeding
- Read
ads/references/google-audit.mdfor full 80-check audit - Read
ads/references/benchmarks.mdfor Google-specific benchmarks - Read
ads/references/scoring-system.mdfor weighted scoring - Evaluate all applicable checks as PASS, WARNING, or FAIL
- Validate: confirm all 80 checks evaluated before calculating score
- Calculate Google Ads Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Conversion Tracking (25% weight)
- Google tag (gtag.js) installed and firing on all pages
- Enhanced Conversions active (hashed first-party data)
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