ads-plan
Audited by Runlayer on Feb 23, 2026
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Tool: SKILL.md Description: --- name: ads-plan description: > Strategic paid advertising planning with industry-specific templates.
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Description: <!-- Updated: 2026-02-11 --> # Marketing Agency Paid Advertising Template ## Industry Characteristics - Multi-client management — each client has different goals, budgets, and industries - White-label reporting and branding requirements - Standardized processes needed for scalable delivery - Client retention depends on measurable results (ROAS, CPA, pipeline) - Platform expertise across Google, Meta, LinkedIn, TikTok, Microsoft required - Agency margin pressure — efficiency and auto
Tool: assets/agency.md [2/2]
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Description: <!-- Updated: 2026-02-11 --> # B2B Enterprise Paid Advertising Template ## Industry Characteristics - Long sales cycles (3-12+ months) - Multiple decision makers per deal (6-10 stakeholders average) - High deal values justify very high CPA ($200-$1,000+) - Account-based marketing (ABM) is the dominant strategy - Content consumption heavy — whitepapers, webinars, case studies - LinkedIn is the primary social platform for B2B decision makers - Pipeline and revenue metrics matter more
Tool: assets/b2b-enterprise.md [2/2]
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Tool: assets/ecommerce.md [1/2]
Tool: assets/ecommerce.md [2/2]
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Tool: assets/finance.md [1/2] Description: <!-- Updated: 2026-02-11 --> # Financial Services Paid Advertising Template ## Industry Characteristics - **Special Ad Category**: credit, lending, and insurance ads have targeting restrictions - Heavy regulatory compliance (FINRA, SEC, state regulations, UDAAP) - Trust and credibility are essential — consumers are risk-averse with finances - High CPCs but high customer lifetime value justifies aggressive bidding - Complex products require education-fir
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Tool: assets/generic.md [1/2] Description: <!-- Updated: 2026-02-11 --> # Generic Paid Advertising Template ## Overview This template applies to businesses that don't fit neatly into SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, or agency categories.
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Tool: assets/healthcare.md [1/2]
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Tool: assets/info-products.md [1/2] Description: <!-- Updated: 2026-02-11 --> # Info Products & Courses Paid Advertising Template ## Industry Characteristics - Impulse-buy potential for low-ticket ($7-$97) products - Webinar/VSL funnels dominate for high-ticket ($500-$5,000+) - Creator/founder personal brand is the biggest asset - Emotional decision making — transformation promises drive sales - High margins (80-95%) allow aggressive ad spend - Retargeting is critical — multi-touchpoint journeys
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Tool: assets/local-service.md [1/2]
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Tool: assets/mobile-app.md [1/2]
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Tool: assets/real-estate.md [1/2]
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Tool: assets/saas.md Description: <!-- Updated: 2026-02-11 --> # SaaS Paid Advertising Template ## Industry Characteristics - Long sales cycles with multiple touchpoints (30-90+ days) - Free trial or demo request as primary conversion event - High customer lifetime value justifies high CPA ($100-$200+) - Heavy comparison shopping — competitor keyword bidding critical - Integration and ecosystem considerations influence decisions - Self-serve (low-touch) vs sales-assisted (high-touch) paths diffe