ads

Data Exfiltration

Supply Chain Compromise

Prompt Injection

Context Poisoning

Tool passed security scan

Risky tool definition detected

Events API → server-side forwarding 3. ttclid Passback → store ttclid from URL, send with events 4.

Risky tool definition detected

**Platform "black boxes" dominate** — PMax, Advantage+, Smart+ are the norm --- ## Section 1: Macro-Environment & Privacy ### Post-Sandbox Reality - Privacy Sandbox APIs (Topics, Protected Audience, Attribution Reporting) shut down on Chrome AND Android - Third-party cookies remain but with browser-level protections + iOS ATT - **Audit implication**: Penalize accounts lacking dual-tagging (Pixel + Server-Side) - Must verify Enhanced Conversions (Google) and EMQ (Meta) ### AI Max & Generative Sea

Tool passed security scan

Risky tool definition detected

- **Accelerate campaigns**: LinkedIn's AI-optimized campaign type delivers 42% lower CPA and 21% lower CPL on average.

Tool passed security scan

Risky tool definition detected

Migrate to Search campaigns with call assets (call extensions, call-only ad format) before the serving deadline.

Tool passed security scan

Risky tool definition detected

Tool passed security scan

Tool passed security scan

Tool passed security scan