Blog Brand: Durable Editorial Context

Bundled paths below use host Markdown substitution of ${CLAUDE_SKILL_DIR}; it is not an exported shell variable. Resolve them before execution, quote paths, and refuse nonabsolute overrides. Pass blog_reference_root resolved from ${CLAUDE_SKILL_DIR}/../blog/references, blog_template_root from ${CLAUDE_SKILL_DIR}/../blog/templates, and needed sibling roots to agents. Read the main reference orchestration-details.md before loading project context; pass only its helper-fenced output to downstream agents.

Generates two project-root files that the blog orchestrator auto-loads for supported writing and planning commands when present:

• BRAND.md: who the audience is, what the brand stands for, what to never say
• VOICE.md: how the brand sounds, structurally and lexically

These are the editorial equivalent of impeccable's PRODUCT.md / DESIGN.md pattern: persistent context that survives across sessions and propagates to every command.