Blog Strategy -- Positioning & Content Architecture

Develops comprehensive blog strategies that build topical authority for Google rankings while establishing brand presence for AI citation platforms. Includes topic cluster architecture, AI citation surface strategy, content scoring targets, and GEO-specific optimization plans.

Cross-reference

Strategy planning should consider the FLOW 5-surface model (owned site, SERP plus AI Overviews, AI assistant citations, local pack, communities and video). Local-pack work is delegated to claude-seo; everything else lives inside claude-blog. Full mapping in skills/blog/references/flow-alignment.md.

For evidence-led audience-avatar, keyword-research, and content-prioritization prompts that feed strategic planning, see /blog flow find.

Workflow

Step 1: Discovery

Gather context through questions or project analysis: