launch-it
Launch it
Developer communities reward the honest, technical, slightly humble builder and punish the marketer instantly. A Show HN is not an announcement. It's "I built this thing, here's how it works and what's still rough."
Use this when: you're scared to launch, you're hoping to "go viral," or you're about to drop marketing copy into a room that eats marketing copy for breakfast.
The core idea
The bar is usefulness + honesty, not polish. Developers will test your claims and read your code. Show up as a real engineer sharing real work, be present to answer everything, and never, ever fake it. One genuine launch beats ten hype posts.
First, learn from launches like yours
Before you pick a venue, read "How comparable products launched" in docs/gtm-cofounder/market-research.md (run research-the-market if it's missing). Where did products like yours launch, what got upvoted, and what got flamed in the comments? Not every dev tool belongs on Product Hunt, and some belong in a single niche community long before HN. Let the evidence pick the rooms, then use the anatomy below for each one.