market-scan
Market scan (keep your read current)
Positioning rots. The competitor you sized up six months ago has since rebranded, raised, repriced, or renamed the category. This is the habit that keeps your brief honest about the world outside it.
Use this when: a rival just rebranded or repositioned, a new tool is getting attention in your space, your docs/gtm-cofounder/founder-brief.md competitor answers are more than a quarter old, or you just have the feeling the ground moved and your messaging is answering last year's market.
The core idea
Your docs/gtm-cofounder/founder-brief.md captured the market as it was the day you wrote it. Markets don't hold still. A scan re-checks the outside world against your brief and surfaces the deltas: what changed, and which changes actually threaten or help your positioning. Most don't matter. The scan's job is to find the two or three that do, not to produce a competitor spreadsheet.
Before you start: can your agent see the web?
- If your agent can browse or search the web, it runs the scan for real: competitor homepages, changelogs, pricing pages, launch posts, and recent discussion.
- If it can't, it runs the scan as an interview: it asks what you've noticed and where, and you paste in the pages. Same output, you're the browser. Say which mode you're in up front.