Talk to users (the TAB system)

The best marketing to developers comes from talking to developers. That's it. Everything else in this repo is downstream of this skill.

Use this when: you've never done a real user interview, your messaging is clever but unverified, or you keep debating the roadmap internally instead of asking the people who feel the pain.

The core idea

Stand up a Technical Advisory Board: 30-50 people who represent your users and buyers, not grey-haired advisors telling you how to build. You interview them, on repeat, and let their words become your positioning, roadmap, and homepage copy.

A TAB call is not a demo and not a sales call. It's an interview. You never mention the product.

Framework: the TAB system (Frankl)

Composition

• One+ representative of every persona that touches the product (see who-is-this-for)
• Both users (interact) and customers (pay), often different people
• Target 30-50 members