The value prop that converts

"Better" is sloppy thinking. Better how, along what dimension, by how much, proven by whom? Developers test every claim you make. Give them numbers or give them nothing.

Use this when: your value prop contains puffery, your claims aren't attributed, or you're trying to make one sentence do the job of two audiences.

The core idea

Developers have a finely tuned BS detector and they will verify you. Specificity is credibility. Every strong dev value prop is: specific + provable + spoken in their language.

Framework: the value-prop rules (Frankl)