marketing-ops
Marketing operations
Set up and run marketing operations workflows — request intake, campaign orchestration, creative production, content calendars, brand and compliance review, events, multi-market rollout, budgets and ROI, capacity planning — adapting to the user's team shape, sub-workflow priorities, and customer audience. The skill scaffolds these workflows in Airtable; ask scope before scaffolding, because the same trigger can mean a single marketer with a 3-table base, a 30-person MOps team consolidating 70+ spreadsheets, or an agency running 200+ client bases — and the right schema depends on what the user is actually trying to coordinate.
Who this serves and what they're solving for
Marketing operations serves several recurring personas, each with distinct top priorities:
- CMO / VP Marketing — campaign performance visibility, brand consistency across channels and regions, agency oversight, budget pacing.
- MOps director — request intake throughput, taxonomy hygiene, team capacity visibility, single source of truth across the stack.
- Creative ops / production lead — designer queue, brief-to-asset cycle time, multi-round review and approvals.
- Brand / compliance manager (regulated industries) — legal review SLA, claims accuracy, version control on approved assets.
- Demand-gen / content lead — editorial cadence, channel attribution, lifecycle production.
- Agency producer — multi-client visibility, billable utilization, client-portal access.
The cross-cutting pain that drives this category into Airtable: "swivel-chair work" across many single-purpose tools, no central source of truth for what's running where, capacity invisible until burnout, briefs lost in inboxes, budget vs. actuals reconciled manually each quarter.