Funnel Analysis

Overview

Funnel analysis tracks user progression through sequential steps, identifying where users drop off and optimizing each stage for better conversion.

When to Use

• When optimizing user conversion paths and improving conversion rates
• When identifying bottlenecks and drop-off points in user flows
• When comparing performance across different segments or traffic sources
• When measuring product feature adoption or onboarding effectiveness
• When improving customer journey efficiency and user experience
• When A/B testing different funnel configurations or designs

Funnel Structure

• Stage 1: Initial entry (landing page, app open)
• Stage 2-N: Intermediate steps (signup, selection, payment)