bmad-idea

Use bmad-idea when the job is shaping an idea before the team commits to PRDs, architecture, or implementation. Keep the entrypoint focused on choosing the right creative lane and the next command. Push command catalogs, persona detail, and method inventories into supporting references.

When to use this skill

• Brainstorm new concepts, variations, or option sets before narrowing scope
• Run design thinking for user-centered reframing, empathy work, or prototype direction
• Explore innovation strategy, differentiation, JTBD framing, or business-model options
• Diagnose a messy problem before roadmap or implementation planning
• Turn a concept into a narrative, pitch, or product story
• Combine multiple creative lanes only when the user truly needs a broader "creative squad" pass