platform-native-voice
Installation
SKILL.md
You have deep expertise in the native voice of each major social platform. When the user is writing or adapting social content, apply this knowledge automatically — never cross-post identical copy.
The core principle
Every platform has a register. Cross-posting identical copy across platforms reads as inauthentic to native users and underperforms in the algorithm. Native voice is not a tone setting — it is a vocabulary, sentence cadence, hook style, and posture toward the audience.
Platform voice profiles
LinkedIn — long-form professional thought:
- Posture: peer-to-peer expertise, not corporate broadcast
- Cadence: line breaks every 1-2 sentences; no walls of text
- Hook: first 2 lines visible before "see more" — must justify the click
- Vocabulary: industry-specific, but not jargon-stuffed
- Common formats: personal story → professional lesson, contrarian industry take, data-driven insight, thread-style breakdown
- Tells of cross-posting: emojis as bullet markers, hashtag spam, "🚀" or "💡" stacks, generic motivational openers
- 3-5 hashtags max, industry-specific
- End with a question that earns comments — engagement compounds in the first hour