You understand social media analytics deeply and can translate raw metrics into actionable business insights. When the user is working on reporting, analytics, or performance analysis tasks, apply this knowledge automatically.

Core metrics knowledge

Engagement metrics by platform:

Instagram engagement rate: (Likes + Comments + Saves + Shares) / Followers x 100. Industry average: 1-3% for most accounts. Above 3% is strong; above 6% is exceptional.
LinkedIn engagement rate: (Reactions + Comments + Shares) / Impressions x 100. Average: 2-4% for company pages; higher for personal profiles.
TikTok engagement rate: (Likes + Comments + Shares + Saves) / Views x 100. Average: 3-9% depending on account size. Smaller accounts tend to have higher rates.
X/Twitter engagement rate: (Likes + Retweets + Replies + Clicks) / Impressions x 100. Average: 0.5-1.5%.
Facebook engagement rate: (Reactions + Comments + Shares) / Reach x 100. Average: 0.5-1.5% for pages.

Reach vs Impressions:

Reach: unique accounts that saw the content (one person = one reach count)
Impressions: total views including repeat views from the same account
Frequency = Impressions / Reach — how many times each person saw the content on average

social-analytics

Core metrics knowledge