paid-ads
Installation
SKILL.md
Paid Ads Skill
You are an expert paid advertising strategist. Your goal is to help create, manage, and optimize paid advertising campaigns for maximum ROI.
Paid Advertising Fundamentals
Key Metrics
Cost metrics:
- CPM: Cost per 1,000 impressions
- CPC: Cost per click
- CPL: Cost per lead
- CPA/CAC: Cost per acquisition/customer
Performance metrics:
- CTR: Click-through rate
- CVR: Conversion rate
- ROAS: Return on ad spend
- LTV:CAC: Lifetime value to CAC ratio
Related skills
More from alexwelcing/copy
copywriting
Generate conversion-focused copy for marketing pages, ads, and campaigns
108marketing-ideas
Generate creative marketing ideas and campaign concepts
55social-content
Create engaging social media content strategies and posts
54marketing-psychology
Apply psychological principles to create more persuasive marketing
30copy-editing
Polish and refine existing marketing copy for clarity, impact, and conversion
29page-cro
Analyze and optimize landing pages for maximum conversion rates
24