Copy Pass

Voice lock: every string obeys BRAND.md. Structure stays; words change — unless a line violates hero budget or section job, in which case flag for /page-spec instead of sneaking IA changes into copy.

Process

1. Load

BRAND.md (required), BRIEF.md, target page-spec or live strings in the route. If BRAND.md is missing, stop and recommend /brand-voice.

2. Inventory

List copy slots: hero brand/headline/support/CTAs + each section headline/support/CTA + key microcopy. Mark source: spec vs code.

3. Rewrite

For each slot, propose replacement copy: