AI Engine Optimization (AEO) Skill

Purpose: Optimize content for AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews) so your brand gets cited in AI-generated answers.

Source: Based on HubSpot's AEO Guide and industry best practices.

Why AEO Matters Now

┌────────────────────────────────────────────────────────────────┐
│  THE GREAT DECOUPLING                                          │
│  ────────────────────────────────────────────────────────────  │
│  Impressions ≠ Clicks anymore.                                 │
│  AI engines compile answers from multiple sources.             │
│  More buyer journey happens inside chat experiences.           │
│  58% of Google searches = zero clicks (AI overviews).          │