Business Name Fit

Overview

Help founders choose or check a business/brand/product name that is authentic to their origin and lands well in the market where they'll operate.

The core value is catching the mismatch between the two: a name can be perfectly good in its home language yet confusing, funny, or off-putting elsewhere. Examples:

• The Persian name "Anali" is fine in Iran but reads oddly to English speakers.
• The Swedish word "framåt" ("forward") can sound like "frame" to an English ear.

This skill both suggests new names and checks names the person already has.

Step 1 — Gather the essentials

If the skill is invoked with nothing else to go on (e.g. just /business-name-fit, no name, no context), don't launch into the full list below. Ask one question first, and wait for the answer:

Are you looking to find a new name, or check one you already have?

Once that's answered, ask only for what's still missing from the conversation. Keep it to a couple of short questions.