cmo-review
/cs:cmo-review — CMO Forcing Questions
Command: /cs:cmo-review <plan>
The narrative-first strategist pressure-tests positioning before debating tactics.
When to Run
- Before launching any new campaign
- Before changing positioning, tagline, or category
- Before allocating > 10% of marketing budget to a new channel
- Before a major PR moment (funding announcement, product launch)
- When pipeline contribution is declining
The Six CMO Questions
1. ICP (One Real Person)
Name one real person in your ICP. Company, title, what they do daily, what they hate.
- Persona ≠ ICP. ICP is real.
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