LinkedIn Strategy — brief, cadence, newsletter

Three decisions, in this order. Out of order is why most LinkedIn efforts produce a feed of unrelated observations and stop in week five.

Workflow

1. The brief — an editorial constitution, not a wish. Walk the five questions one at a time, each with a recommended answer, then validate:

python3 scripts/positioning_brief.py --input brief.json --output human

It refuses on the two things that make everything downstream impossible: an objective that is not one of the six real ones (career-change, consulting, thought-leadership, hiring, fundraising, community), and an audience too broad to exclude anyone. It also refuses fewer than two exclusions — a positioning that excludes nothing is availability.