pricing-strategist

Purpose

Help Commercial, Product Marketing, and CMO functions answer three questions at the pricing-design moment:

1. Which pricing model fits this product + customer + market? (subscription seat-based, usage-based, value-based, freemium, hybrid)
2. What does the customer actually pay before it feels too expensive? (Van Westendorp PSM on WTP survey responses)
3. How should we package this into tiers? (Good / Better / Best — with anti-pattern detection)

The skill recommends a model and a range. The human picks the number, owns the trade-offs, and runs the GTM.

When to use