Competitor Displacement Targeting

Find companies using a competitor's product across multiple evidence vectors and target decision-makers for rip-and-replace campaigns.

Instructions

When a user wants to identify companies using a competitor's product and prospect into those accounts, execute this multi-step research and targeting workflow.

Steps

1. Gather targeting criteria from the user. Ask for:

   • Competitor name(s): Which product(s) or vendor(s) to target (e.g., "Salesforce", "HubSpot CRM", "Outreach and Salesloft")
   • Evidence types to search: Which vectors matter most: case studies, G2/Capterra reviews, job postings, tech stack databases, social proof (default: all)
   • Target decision-maker roles: Who should receive outreach (e.g., "VP of Sales", "CTO", "Head of Revenue Operations")
   • ICP filters: Industry, company size, geography, or other firmographic constraints

   If the user provides only a competitor name, ask: "What roles should I target at these companies, and any filters on industry, size, or geography?"