ICP Refiner

Interactively refine your Ideal Customer Profile through guided questions, web research, and iterative Amplemarket searches until your targeting criteria are dialed in.

Instructions

When a user wants help defining, sharpening, or narrowing their Ideal Customer Profile, guide them through a structured conversation that combines their domain knowledge with real market data from Amplemarket.

Steps

1. Ask the user foundational questions to establish a starting ICP hypothesis. Gather:

   • What product/service do you sell? Understanding the value prop determines which roles and industries to target.
   • Who are your best customers today? Ask for 2-3 company names or domains. These anchor the firmographic profile.
   • What role buys your product? Target titles, seniority, and department (e.g., "VP of Engineering" or "marketing leaders").
   • What is your typical deal size? This guides company size targeting (smaller deals align with SMB, larger with enterprise).
   • Who should be excluded? Industries, company types, or geographies that are not a fit (e.g., "no government or non-profits").
   • Who are your competitors? Ask for competitor company names and/or domains. These will be excluded from all search results to ensure the ICP only contains potential buyers, not competitors or companies that sell similar products.

   If the user already has a partial ICP, skip questions they have answered and focus on gaps. Present questions conversationally, do not dump all five at once. Start with the most important (product and best customers) and follow up based on responses.